The Long Tail

The Long Tail
Chris Anderson (Auteur)

Download : EUR 6,76
6 neuf & d'occasion a partir de EUR 6,76

(Consultez la liste Meilleures ventes Consumer Behavior pour des informations officielles sur le classement actuel de ce produit.)

Description du produit

The New York Times bestseller that introduced the business world to a future that's already here--now in paperback with a new chapter about Long Tail Marketing and a new epilogue. Winner of the Gerald Loeb Award for Best Business Book of the Year In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve.