dimanche 30 septembre 2012

What's Mine Is Yours: The Rise of Collaborative Consumption

What's Mine Is Yours
What's Mine Is Yours: The Rise of Collaborative Consumption
Rachel Botsman (Auteur), Roo Rogers (Auteur)
(1)

Download : EUR 11,76
6 neuf & d'occasion a partir de EUR 11,76

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Description du produit

“Part cultural critique and part practical guide to the fledgling collaborative consumption market, the book provides a wealth of information for consumers looking to redefine their relationships with both the things they use and the communities they live in.” (—Publishers Weekly )

“Collaborative consumption is an ideal signalling device for an economy based on electronic brands and ever-changing fashions.” (The Economist )

“This is an inspiring book about innovating entrepreneurs in an economy where people are seeking ways to connect with each other- through business.” (Delta Sky )

“The latest buzzword and trend is defining how we do business in the new millennium” (Vogue Australia )

“[T]he authors have laid out the social and economic logic for collaborative consumption with such religious fervour and zeal that one can’t help but become converted to this new world order.” (—Edwards Magazine Bookclub )

“The authors give hundreds of examples of how people are finding new ways to share and exchange value…[T]he book is packed with some pretty interesting statistics…If you’re unaware of what’s happening in the peer-to-peer exchange space, this book will quickly bring you up to speed.” (—Emergent by Design )

“What can the next wave of collaborative marketplaces look like? Botsman and Rogers answer this question in a highly readable and persuasive way. Anyone interested in the business opportunities and social power of collaboration should consider reading this book.” (—Tony Hsieh, author of Delivering Happiness and CEO of Zappos.com, Inc. )

“People are normally trustworthy and generous, and the Internet brings the good out far more than the bad. We’re seeing an explosion of modest businesses where people help each other out via the Net, and What’s Mine is Yours tells you what’s going on, and inspires more of the same.” (—Craig Newmark, founder of craigslist )

“Rachel Botsman and Roo Rogers have offered a convincing, charming and in every sense collaborative account of how the new networks that have disrupted our lives are also likely to alter them, and entirely for our good.” (—Adam Gopnik, author of Paris to the Moon and Through the Children's Gate )

“Amidst a thousand tirades against the excesses and waste of consumer society, What’s Mine Is Yours offers us something genuinely new and invigorating: a way out. Anyone interested in the emerging economics and culture of collaboration will want to read this profoundly hopeful book.” (—Steven Johnson, author of The Invention of Air and The Ghost Map )

“[F]ull of impressive examples of entrepreneurs establishing new markets. Ultimately, the authors’ optimism is infectious.” (The Australian )

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samedi 29 septembre 2012

The High Price of Materialism

The High
The High Price of Materialism
Tim Kasser (Auteur)

Download : EUR 10,41
6 neuf & d'occasion a partir de EUR 10,41

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Description du produit

In The High Price of Materialism, Tim Kasser offers a scientific explanation of how our contemporary culture of consumerism and materialism affects our everyday happiness and psychological health. Other writers have shown that once we have sufficient food, shelter, and clothing, further material gains do little to improve our well-being. Kasser goes beyond these findings to investigate how people’s materialistic desires relate to their well-being. He shows that people whose values center on the accumulation of wealth or material possessions face a greater risk of unhappiness, including anxiety, depression, low self-esteem, and problems with intimacy--regardless of age, income, or culture. Drawing on a decade’s worth of empirical data, Kasser examines what happens when we organize our lives around materialistic pursuits. He looks at the effects on our internal experience and interpersonal relationships, as well as on our communities and the world at large. He shows that materialistic values actually undermine our well-being, as they perpetuate feelings of insecurity, weaken the ties that bind us, and make us feel less free. Kasser not only defines the problem but proposes ways we can change ourselves, our families, and society to become less materialistic.

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mardi 25 septembre 2012

The Hidden Persuaders

The Hidden
The Hidden Persuaders
Vance Packard (Auteur), Mark Crispin Miller (Introduction)

Download : EUR 8,64
6 neuf & d'occasion a partir de EUR 8,64

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Description du produit

"One of the best books around for demystifying the deliberately mysterious arts of advertising."-Salon "Fascinating, entertaining and thought-stimulating."-The New York Times Book Review "A brisk, authoritative and frightening report on how manufacturers, fundraisers and politicians are attempting to turn the American mind into a kind of catatonic dough that will buy, give or vote at their command"--The New Yorker Originally published in 1957 and now back in print to celebrate its fiftieth anniversary, The Hidden Persuaders is Vance Packard's pioneering and prescient work revealing how advertisers use psychological methods to tap into our unconscious desires in order to "persuade" us to buy the products they are selling. A classic examination of how our thoughts and feelings are manipulated by business, media and politicians, The Hidden Persuaders was the first book to expose the hidden world of "motivation research," the psychological technique that advertisers use to probe our minds in order to control our actions as consumers. Through analysis of products, political campaigns and television programs of the 1950s, Packard shows how the insidious manipulation practices that have come to dominate today's corporate-driven world began. Featuring an introduction by Mark Crispin Miller, The Hidden Persuaders has sold over one million copies, and forever changed the way we look at the world of advertising.

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lundi 24 septembre 2012

No Straight Lines

No Straight
No Straight Lines
Alan Moore (Auteur)

Download : EUR 7,68
6 neuf & d'occasion a partir de EUR 7,68

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Consumer Behavior Knowledge for Effective Sports and Event Marketing

Consumer Behavior
Consumer Behavior Knowledge for Effective Sports and Event Marketing
Lynn R. Kahle (Auteur, Sous la direction de), Angeline G. Close (Auteur, Sous la direction de)

Download : EUR 28,78
6 neuf & d'occasion a partir de EUR 28,78

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jeudi 20 septembre 2012

The Cult of the Luxury Brand: Inside Asia's Love Affair with Luxury

The Cult of the Luxury Brand
The Cult of the Luxury Brand: Inside Asia's Love Affair with Luxury
Radha Chadha (Auteur), Paul Husband (Auteur)
(1)

Download : EUR 20,46
6 neuf & d'occasion a partir de EUR 20,46

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Description du produit

The Cult of the Luxury Brand is the first book to explore how and why an amazing phenomenon is rocking Asia, sweeping up not just the glitzy upper crust, but also secretaries clutching Burberry bags, junior executives sporting Rolex watches and university students flaunting Ferragamo shoes. Hong Kong boasts more Gucci and Hermes stores than New York or Paris. China's luxury market is growing with such momentum that it will be the world's biggest by 2014. In Tokyo, the epicenter of this "luxe-plosion," 94% of women in their 20s own a Louis Vuitton bag. Even India, the new kid on the luxury block, has three-month waiting lists for hot items. Written by world-leading retail consultants in a highly accessible style, The Cult of the Luxury Brand draws on more than 150 interviews with industry experts, market studies in 10 countries, and the authors' vast experience across Asia. It offers a glimpse of the thriving retail scene, from glorious flagship stores in Tokyo to bustling local markets in Seoul, and compares the various consumer segments to understand the inner motives for their obsession. It demonstrates how the continent's massive economic and social transformation is dismantling centuries-old ways of defining one's place in society, and how your spot on today's social totem pole is marked by your Chanel suit and your Cartier watch.

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lundi 17 septembre 2012

dimanche 16 septembre 2012

The Undercover Economist:Exposing Why the Rich Are Rich, the Poor Are Poor--and Why You Can Never Buy a Decent Used Car!

The Undercover Economist
The Undercover Economist:Exposing Why the Rich Are Rich, the Poor Are Poor--and Why You Can Never Buy a Decent Used Car!
Tim Harford (Auteur)
(3)

Download : EUR 10,19
6 neuf & d'occasion a partir de EUR 6,92

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Description du produit

An economist's version of The Way Things Work, this engaging volume is part field guide to economics and part expose of the economic principles lurking behind daily events, explaining everything from traffic jams to high coffee prices. The Undercover Economist is for anyone who's wondered why the gap between rich and poor nations is so great, or why they can't seem to find a decent second-hand car, or how to outwit Starbucks. This book offers the hidden story behind these and other questions, as economist Tim Harford ranges from Africa, Asia, Europe, and of course the United States to reveal how supermarkets, airlines, and coffee chains--to name just a few--are vacuuming money from our wallets. Harford punctures the myths surrounding some of today's biggest controversies, including the high cost of health-care; he reveals why certain environmental laws can put a smile on a landlord's face; and he explains why some industries can have high profits for innocent reasons, while in other industries something sinister is going on. Covering an array of economic concepts including scarce resources, market power, efficiency, price gouging, market failure, inside information, and game theory, Harford sheds light on how these forces shape our day-to-day lives, often without our knowing it. Showing us the world through the eyes of an economist, Tim Harford reveals that everyday events are intricate games of negotiations, contests of strength, and battles of wits. Written with a light touch and sly wit, The Undercover Economist turns "the dismal science" into a true delight.

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samedi 15 septembre 2012

vendredi 14 septembre 2012

The Youth Marketing Handbook

The Youth
The Youth Marketing Handbook
Freddie Benjamin (Auteur), Josh Dhaliwal (Auteur), Graham Brown (Auteur), Ghani Kunto (Auteur)

Download : EUR 3,14
6 neuf & d'occasion a partir de EUR 3,14

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dimanche 9 septembre 2012

Luxury Fever

Luxury Fever
Luxury Fever
Robert H. Frank (Auteur)

Download : EUR 9,99
6 neuf & d'occasion a partir de EUR 9,65

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Description du produit

A new luxury fever has America in its grip--the past two decades have witnessed a spectacular and uninterrupted rise in luxury consumption. Ordinary, functional goods are no longer acceptable. Our cars have gotten larger, heavier, and far more expensive. As the super rich set the pace, everyone else spends furiously in a competitive echo of wastefulness. The costs are enormous: we spend more time at work, leaving less time for family and friends, less time for exercise. Most of us have been forced to save less and spend and borrow much more. Frank offers the first comprehensive and accessible summary of scientific evidence that our spending choices are not making us as happy and as healthy as they could. The good news is that we can do something about it. Luxury Fever boldly offers a way to curb the excess and restore the true value of money.

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samedi 8 septembre 2012