(1)“This is a transformative work, a beautifully written book that will forever change the way you see the world. I loved it. Let me be really clear: you need to buy this book, devour it, absorb it and then buy copies for your colleagues. A lot of copies.” (Seth Godin, author of Linchpin )
“Can you dissect ‘fascination’? Sally Hogshead says, ‘Yes.’ Fascination is arguably the most powerful of product attachments—and this pioneering book helps us approach the word and the concept in a thoughtful and also practical manner.” (Tom Peters, author of In Search of Excellence )
“Whenever your message hasn’t reached a customer, peer over at Sally Hogshead’s collection of stories and directives, replete with more illuminating, original, and doable ideas than you can handle in a lifetime. Okay, two lifetimes.” (Richard Laermer, author of Forecast 2011 and Full Frontal PR )
“Fascinate is a riveting journey through the forces of fascination—how it irresistibly shapes our ideas, opinions, and relationships—and how to wield it to your advantage.” (Alan Webber, author of Rules of Thumb )
“This slight but practical work packs a big punch.” (Publishers Weekly )
“As Hogshead wends her way around the world of fascination, her citations are funny and apt, even educational... Fascinate is a fascinating book...” (Richard Pachter, Miami Herald )
(2)A timely, provocative and urgent look at the origins and nature of the modern corporate system, a world in which everything can be commodified, a closed system that conquers not through exclusion but total inclusion.
“This book helped me capture some of the toughest crowds of all—hardcore businesspeople.” (Stephen Messer, CEO and chairman, LinkShare Corporation )
“No sleight of hand, just practical miracles.” (Seth Godin, author of Purple Cow )
“Worth its weight in gold if you want to learn the real secrets of magicians—showmanship.” (Alan Greenberg, Chairman of the Executive Committee, The Bear Sterns Companies Inc )
(1)As in his previous book, the best-selling Predictably Irrational, the experiments Ariely describes generate entertaining and often counterintuitive insights. . . . The result is more than just a handbook for business managers or a collection of snippets to relay at cocktail parties. . . . [D]eciding how to apply his insights is a pleasure that lingers long after the book is finished. --New York Times Book Review
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